Um.. is a DJ duo who have been on the rise for the last couple of years, developing a unique sound in the realm of Bass music. Recently, Um.. did a remix of “Babatunde” by G-Rex and Peekaboo, and it was one of the best takes on the entire remix EP. The two enjoy mixing and producing as much as they like joking around and finding humor in their every day, which is evident from the designs on their merch, on their EP, and, of course, the name of their new EP, now thats what i call branding. 

what?” is pretty heavy, while “okay” is more subtle and deep. To finish off the EP, there is “-lil jon” which features a variety of exploratory sound and is only missing Lil Jon’s notorious “YAYUH“. The new project shows how little the duo cares about the overall brand and image of Um.. and instead focus on the uniqueness and experimental side of their music.

The new project is brought to us through Zeds Dead’s major Dubstep/Bass label, Deadbeats.

The heavy and dark Bass vibes are sure to hit you with Um..’s newest release. Check out now thats what i call branding below!

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